Culture Lab Cooperative

Utilizing community-centered design and an immersive retreat experience to explore and design diverse cultural narratives for museums

The Challenge

The American Alliance of Museums Conference took place in New Orleans in May of 2019, and the Smithsonian Asian Pacific American Center (APAC) and Shift Collective wanted to find a way to bring local culture bearers who were not a part of the conference together with national thinkers in an authentic and intimate exploration of New Orleans culture and museology.

Our Approach

Shift Collective and APAC developed an engagement to take place prior to the conference, with an event during the conference for conference attendees and the general public. We researched and designed a 1.5 day tour and workshop to engage visiting national partners to contribute talent to local issues, connect local organizations into national discussions, and deepen connections with cultural heritage organizations across the United States. We also wanted to be sure that the time together would have meaningful design implications for future community-centered museum design, and focused on how one of the Louisiana State Museum’s buildings, Madame John’s Legacy, might be leveraged to tell the story of the many diverse ethnic populations of New Orleans and Southeast Louisiana.

Stats and Impacts

  • 8 national cultural heritage professionals, 9 local cultural heritage professionals, 8 Smithsonian and Shift staff participated

  • While this was a national collaboration, the local community was an equal partner from design to execution, a key value in our work

  • Along with initial positive reviews from participants, both local and national participants sent emails and letters extolling the value and the impact the event had on their perspective to the cultural heritage field

  • National partners remarked how the event transformed the way they think about their work

  • Both local and national partners were deeply impressed by the tour locations, and commented that the experience changed the way they perceive Louisiana

  • APAC’s partnership with New Orleans Airlift and artist Christine Sun Kim resulted in a new permanent interactive exhibit in the Music Box Village, which was unveiled in a special event during the AAM conference

Our team’s experience with the Cooperative has directly
influenced the plans for not only the future of Madame
John’s Legacy (MJL) but the museum’s other historic
sites as well. It has increased our focus on accessibility,
sensory experiences, and the power of storytelling.
— Madame John’s Legacy Staff
I remember, and will always remember, the wind blowing over the choppy water and the feelings of being simultaneously heartbroken and in love.
— Participant comment during the design-thinking workshop
The Culture Lab Cooperative was one of the most meaningful cultural experiences I’ve ever been a part of.
— National Participant
 
Learn more about the Culture Lab Cooperative program and download the full  report

Learn more about the Culture Lab Cooperative program on the archived website or download the full report

Partners

Madame John's Legacy logo
Ashe Cultural Arts Center logo
Philippine Louisiana Historical Society logo
Preservation Hall Foundation Logo
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Research

Read the case study about Culture Lab Cooperative.

Read the case study about Culture Lab Cooperative.

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Investing in America’s Diverse Culture & History Collections

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